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Left or right thinking in web design
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Theory of User Engineering | Taylor & Francis Group
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Areas Related to Building the User Experience
Content Strategy. Information Architecture. Interaction Design. Project Management. Usability Evaluation. First, it unites the lines of one copy block to be decoded as one piece of information.
Secondly, every copy block is placed close to the image it describes so even quick scanning lets the viewer understand that they belong to each other and present the single piece of content in general layout. So, we can see that in this case, the designer activated proximity both inside and outside every particular block of content making them harmonically arranged while the general layout structured.
Pieces of copy are beautifully composed around the theme illustration and are scannable in split seconds.
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This approach also works well for extended lists like menus and catalogs. Proximity applied thoughtfully becomes the effective tool to organize all the positions and group them effectively. The links to the core interaction zones of the websites in the header are quickly perceived as one unified group as they are placed close enough to each other and far from other content.
The same works for the extended menu hidden behind the hamburger button: the links are organized in groups which are visually defined due to their close placement. Negative space used according to the principle of proximity strengthens the general visual hierarchy of the page. One more domain where proximity can have a positive impact on user experience is the organization of diverse content blocks in the layout: except copy, these can be images, links, icons, controls, CTA elements, products cards and loads of other stuff. The principle of proximity allows designers to arrange these blocks in a way which most naturally corresponds to natural human abilities of visual perception.
At the same time, the detailed description of the item presenting quite a considerable piece of writing is placed further and in that way separated a bit from the data file.
Theory Of User Engineering
All the content and control blocks are arranged on the basis of the broken grid and without any frames separating them from each other. The proximity of the elements allows users quickly define core content zones: the set of links in the header , the list of the latest publications on the left, the field of the preview for the fresh article and the block of social network links in the footer.
Moreover, inside this global block the principle of proximity continues to separate or unify the elements: according to it, the designer arranges the positions in the list of latest publications around different topics as well as separates the links to the web pages in the header from the controls of instant action such as search or subscription.
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This approach not only makes the layout elegant and scannable but also strengthens intuitive navigation for better usability.